"The title sequence should evoke the meaning of the title and plot of the movie into strikingly symbolic visuals" - The title sequence will capture the audience's attention, whilst giving hints as to what the plot of the film will be.
"The title sequence places the viewer right in the centre or location of a film" = The title sequence sets the tone for the remainder of the film, creating a specific atmosphere.
"A title sequence has memorable typography" = The font of the title sequence is appealing to the eye.
"Magic happens in the movie theatre when the curtains open, the lights dim and the opening title sequence starts. In those two minutes you are transported into the world of the film" = The title sequence transfers the viewer from reality into the world of the film.
"It's the job of title designers to take you to the world of the film- by setting the right mood with their opening titles" = Title designers are intended to make create the right atmosphere for the audience.
"Title sequences can be engaging or wildly entertaining, funny, exhilarating, or simply drop dead beautiful. They can be oozing with visual poetry and sophisticated imagery while others hit you hard with their bold and audacious stylistic gestures" = The title sequences give character and leave an impact on the viewer, evoking a specific emotion or feel.
"The very best title sequences put the audience in the right mood for the movie, they transcend their proper function and venture off into the realm of something far deeper and greater" = The best title sequences are those that make the perfect transition into the feel of the film.
"Title sequences signifies contemporary pop culture and an art form in their own right" = Title sequences are an art form of today's 'trending' art.
"A title sequence is the method by which films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound" = The entire package that a title sequence comes in, visually and via audio, make the title sequence what it is.
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