What is a Target Audience?
In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. A target audience can be formed of people of a certain age group, gender, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested.
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